The Powder Group invites you to be curious about your career.
Our concept is simple: To inspire your craft. To strengthen your career. To connect you to the global makeup artist community.
At The Powder Group we ask you to open your mind to new – sometimes unexpected – ways of experiencing the career of the professional makeup artist. We encourage you to develop a new set of skills, rethink techniques and take an unconventional, fresh and passionate approach to growing as an artist. We encourage a strong sense of community and present our events and programs in a relaxed, non-competitive environment. We offer a diverse range of topics that combine artistic and business skills, personal growth, and creative thinking in order to develop the artist as a whole.
Founded by Michael DeVellis and developed with James Vincent – a team with a combined 40 years in the pro-beauty industry – The Powder Group provides unprecedented access to the most current and real-life ways of thinking about your career.
Our presenters have been more than 100 of the top experts from the areas of film, television, theater, fashion and editorial. And over the past 12 years, we have created and presented hundreds of educational experiences in more than two dozen global cities including New York, Los Angeles, Miami, Chicago, Montreal, Toronto, London, Vancouver, San Francisco, San Diego, Minneapolis, Las Vegas, Washington DC, Dallas, New Orleans, Houston, Boston, Provincetown, Detroit, Fort Lauderdale, Orlando, Brussels, Berlin, Shanghai, and Paris. Our events have touched thousands of artists, from every corner of the globe.
Whether you are a new artist or a seasoned professional, looking to refocus your entire makeup career or simply pick up some tips on strengthening your business, The Powder Group is your best career-driven resource for all things makeup.
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Welcome to The Powder Group!
Founder and Executive Director, The Powder Group
As the founder of The Powder Group, On Makeup Magazine, and The Makeup Show, Michael DeVellis has the inside track on what it takes to make it big in the makeup artist industry. His more than 18 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider's perspective on the career of professional makeup artistry.
He has worked on the development of programs and educated for such iconic industry beauty businesses as P&G, Kerastase Paris, Shu Uemura Art of Hair and Lancome Paris. He also served ten years with MAC Cosmetics where he held multiple executive roles working directly with the pro makeup industry including the position of Executive Director, Artist Relations where he created and launched the MAC PRO line and retail concept. He recently held the position of Vice President of the Professional Division at MAKE UP FOR EVER where he and his team oversaw the brand's professional development in the Americas including the development of the Backstage Card program, Pro Road Show, Pro Social and Pro Artist event programs.
His company, The Powder Group — an education and event production company based in New York City — launched in 2003 and since has produced educational programs and events in more than 20 cities around the U.S. and Canada including The American Beauty Tour, Makeup 101, Ten Words, The Artist Summmit and Evolution- featuring over 100 of the industry's top makeup educators. Michael has also been a guest speaker at the industry's top tradeshows including International Beauty Show NYC, Color Mundo Montreal, Pro Beauty U.K, America's Beauty Show and The Makeup Show events in Berlin, Chicago, Los Angeles, NYC.
The Powder Group's print publication, On Makeup Magazine, launched in 2008 with Michael as the Editor/Creative Director and has become known as the industry's most artist-driven trade publication featuring dozens of the top makeup talent from around the world.
Michael's diverse background and unique understanding of the creative, business, interpersonal, marketing and branding skills that are essential to creating successful career as a professional makeup artist enable him to share the must-have understanding of what's required to be a success in today's ever-changing pro makeup artist community.