SATURDAY, NOVEMBER 21 - SUNDAY, NOVEMBER 22, 2009

TEMPTU STUDIO 26 West 17th Street

NEW YORK CITY, NEW YORK

AN INTENSIVE TWO DAY FORUM ON THE BUSINESS OF MAKEUP ARTISTRY

PRODUCED BY THE POWDER GROUP

The Program:

Presented by The Powder Group Executive Director, Michael DeVellis and invited guests, Business Evolution is a two day intensive business forum that will bring together up to twenty professional makeup artists at all levels of their career for a week of unique look at their business and the development of a successful long-term career in makeup artistry.

Together We Will:

• Break down every aspect of your business
• Develop a personal business marketing plan
• Challenge both internal and external perceptions of your career
• Fine tune your communication skills
• Increase your profitability through time and fiscal management
• Strengthen your core business knowledge
• Learn to build stronger, more meaningful relationships
• Institute a system of continuous improvement for your business
• Better understand and anticipate the needs of your clients and of a changing industry
• Create a clear plan for the sustainability of your career
• Initiate an ongoing promotional plan and calendar
• Understand, accept and move beyond personal limitations
• Ensure a consistent and relevant personal brand for you and your work
• Develop strong marketing, business and promotional materials
• Create a strong on-line and e-promotional presence for your business

The Schedule:

Your Fee Includes:

• All materials and worksheets for the session

Preparation:

During the workshops will be looking at where you have been, where you are now, as well as where you are going with your career.

As well as how you will get there.
In order to get the most out of Business Evolution, we request that attendees bring any past or current materials with you that are used for promoting your career and work. Please bring any or all of the below, or other items not listed that you use in your business promotion. If you do not currently use any of the below, feel no obligation to bring such materials.

• Business Card
• Letterhead
• Postcards
• Comp Cards
• Flyers/Brochures
• Portfolio
• Reel
• Printouts of main pages of your website

Transportation/Accommodation:

• Transportation and overnight accommodations are not included in the attendee fee for Business Evolution
• A selection of hotels in the general vicinity of of our event location is available to participants

The Rates:

This event is absolutely limited to 20 participants.  Please contact us today to hold your space.

Total Two Day Event:	$620	TPG Member Pricing $490
Individual Days:	$340	TPG Member Pricing $270

For attendees who would like to attend a portion of the two-day event. The following is a breakdown of the session schedule by day.

 BUSINESS EVOLUTION Day One - Saturday

• Current Business Breakdown
• Goal Mapping
• Career Path Development
• Breaking Through Personal Limitations
• Branding and Developing a Personal Brand
• Marketing Materials Development
• Portfolio and Image Development

 BUSINESS EVOLUTION Day Two - Sunday

• Business Plan Development
• Designing Your Marketing Plan
• Working with an Ongoing Promotional Calendar
• Online and E-promotional Programs
• Budget Development
• Action Plan Initiation and Follow Through
• Creating Sustainability in your Career
• Planning for Future Success

To Register:

Contact evolution@thepowdergroup.com or call 212.627.7447.

Location:

TEMPTU STUDIO
26 West 17th Street NYC.