evolution

When we began planning evolution our goal was to create an event that would be unique in many ways and would challenge the artists attending to push themselves to new places in their creative, business and personal paths.

We wanted to provide a resource for development that didn't currently exist in the pro-makeup artist arena and one that would create a new way of thinking about the career of makeup artistry.

We wanted to give artist the power to challenge the what is and explore the what could be.

Now that the planning is complete and the agenda has taken shape, we find ourselves growing more and more excited about the possibilities that this event will provide to everyone attending, including ourselves.

Using a series of nine principles that are a constant current through the program - Insight, Clarity, Examination, Creation, Focus, Precision, Control, Perception and Discovery - we will clearly focus the attendees goals and growth in each area of their development of these focuses.

During the development process for the event, we thought a lot about these principles and how they relate to the artists we were planning this event for:

  • Artists who are solid in their knowledge of product, technique and the industry, but understand that with every learning experience we grow as artists, business people and as a community.
  • Artists who know that none of us know it all - and that the only thing we do know for certain is that everything we do know changes.
  • Artists who understand the difference between doing good makeup, and being a great makeup artist.
  • Artists who are excited by the idea of finding new ways of looking at their career and craft, and ensuring a sustainable career through their ongoing development.
  • Artists who are prepared for the next phase of their career and open to finding a path, maybe an unexpected one, through self discovery and examination.

We invite you to explore evolution and hope that the program will be one you feel connects to you and your goals for your own future. You should expect, however, that a level of ambiguity will be left to the specifics. We have developed a program that is meant to be experienced without a set of expectations to follow along with, allowing your experience, and growth, to unfold in front of you as the week progresses.

We encourage you to join us on this journey to a new level in your career and personal path.

Are you ready to evolve?

Michael DeVellis
Executive Director, The Powder Group

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