MONDAY SEMINARS
MONDAY OCTOBER 12 — 9:00am - 10:00am
Keynote: Crystal Wright
30 Days at 100%
Industry business expert and agency owner Crystal Wright joins us with a very special presentation of her newest program - 30 Days at 100%. The innovative program begs the question: How would your life be different if you were striving to live at 100 percent, and then challenges you to complete the sentence, “I am 100 percent when…” in eight different areas of your life. In this groundbreaking program Crystal helps you to identify and manage yourself to your own 100 percent and insists that by eliminating bad habits, choosing to do something new, and refusing to take no for an answer from anyone, including yourself you can begin to achieve again, or for the first time in your life.
MONDAY OCTOBER 12 — 11:00am - 12:00pm
Orlando Santiago
Working in Fashion and Music
Working in both the fashion and music industries requires a skill set that goes beyond beautiful makeup and includes dealing with agents, ego and an ever changing demand on your application.. Watch New York and Los Angeles based artist Orlando Santiago as he tells you how to transform your clients for their personal appearances, performances and everyday lives.
Gina Bettelli for MAC Cosmetics
Red Carpet Beauty
Working with clients who will be appearing on the Red Carpet requires knowledge of beauty makeup, trend and the ability to create a look that reflects that person’s personal style. Being able to create makeup that looks good on camera, film and High Definition is essential to working in this area. MAC Senior Artist Gina Bettelli will review the process for working with celebrities and demonstrate makeup that is ideal for the red carpet, reviewcurrent Red Carpet Trends and tips for creating these looks and making them part of your everyday applications.
Victoria Stiles
Strengthening Your On-line Presence
In this unique and timely seminar Makeup Artist Victoria Stiles provides insight to the social media aspects of marketing. Victoria will help you develop an understanding of how to maximize your search engine optimization and use blogging and social media websites including Facebook and Twitter to create your strongest brand for your business.
Michael DeVellis
PR, Publicity and On-line Promotion
This important event will help you develop an understanding of how PR works and how to position yourself, your work and your career in a way that is appealing to press, getting you noticed and mentioned in print and online media, and raising your industry profile.
James Vincent for Inglot
Essential Lip
The ability to achieve the perfect lip is a requirement for every artist. Whether you are correcting, concealing or creating a dramatic lip this seminar will help you learn how to line, define, and decide on color effortlessly in every situation.
MONDAY OCTOBER 12 — 12:30pm - 1:30pm
Danessa Myricks for I Envy
Lash Focus
Understanding how to apply false lashes, lining the lash line and mastering your mascara application are an essential part of many makeup applications. In this session expert Danessa Myricks will demonstrate the skills that will separate you from other artists as you learn the tips, techniques and tricks that have made her one of today’s rising stars.
Christina Farrell for TPG Pro
Beautiful Bridal Makeup
The Bridal makeup artist has their own special set of required skills and techniques that make them a class of their own. TPG Pro's Christina Farrell demonstrates the products and techniques you need to be a success in your own market and helps you understand how to make the most important day in any woman’s life a success for you.
Crystal Wright
Understanding the Industry
Making money as a makeup artist requires tenacity, technique and the ability to adapt for each job and an industry that is constantly evolving and changing. In this important event the legendary Crystal Wirght discuss the changes in technology, media, product, ingredients, and types of work available in our dynamic industry and shares her opinions on how to always achieve success.
Jackie Heikes
The Art of Correction
Cover FX regional trainer and educator Jackie Heikes will facilitate this seminar and demonstration. Jackie will share application tips and discuss how Cover FX products meet the demands of High Definition television by identifying the must-have products for your makeup kit. You will learn how to perfectly match your clients skin tone using our global colour palette as well as how to quickly correct any skin imperfections, conceal tattoos and achieve flawless looking skin.
Cover FX products are specifically made for sensitive skin and are dermatologists first choice for healthy looking skin.
Heather Banks for Silly Farm Supplies
Fantasy Face and Body Art
Face painting isn't just for kids. For creating fcolorful avant-garde looks for leading designers or making extra money at Halloween face and body painting can be the perfect skill for any makeup artist. Let Silly Farm Supplies show you how to face and body art to the next level and never be bored with body makeup again.
Johnny Lavoy
Hair Product Focus
In this intensive overview of the range of hair styling tools on the market, FORD artist, youtube sensation, educator and salon owner, Johnny Lavoy, will demonstrate the three stages of styling performance: prep, styling and finish. In this session Johnny will discuss the proper use of each type of basic hair tool, the right tools for different results and the selection of styling tools that are essential for a strong basic hair kit and reveal the tips that have made him a celebrity stylist and makeup artist.
MONDAY OCTOBER 12 — 2:30pm - 3:30pm
Kevin James Bennett for Make Up For Ever
Everyday HD
The technology and makeup techniques that keep it "real" in HD telecasting has become an everyday occurrence. Talk shows, newscasts, sporting events...most on-air talent wears makeup and now they're being seen under the intense scrutiny of an HD camera. Making sure these people look their best while still keeping it "real" is a new challenge for makeup artists. Kevin James Bennett will bring you through Make Up For Ever’s favorite product and process and focus on what the HD camera sees and how you can create credible, natural looking makeup that enhances invisibly.
Kate Leydon for The Ruby Room
Creating your personal Style of Wellness
Success in the beauty industry relies not only on technical talent, but in your ability to stay grounded and respond rather than react to the daily stressors of life. When you are centered, you exude beauty from within and attract personal and professional abundance In this seminar join Kate Leydon, a 25 year beauty professional, and begin creating the path to your own personal style of wellness. Explore interactive tools to help create and maintain physical, emotional and energetic balance, and a positive artistry-experience for your clients from the inside-out.
Daven Mayeda
Detailing Your Work
Perfecting your technique, detailing your work and understanding control and precision in beauty makeup applications for everything from bridal to red carpet, commercial work to film, television and print is essential for becoming a well known or well respected artist. Learn to make your makeup more beautiful than ever and see how understanding the fundamentals and paying attention to the small details can make your application precise and perfect.
Sarah Lucero for Stila Cosmetics
Stila styles, trends for today
Sarah Lucero, Director of Artistry for Stila cosmetics, introduces you to the signature style that has made Stila a leader in the makeup market. Sarah will focus on working with color and matte texture in Editorial situations and introduce you to her favorite products from the Stila line.
Danielle Fonseca for Temptu
Airbrushing Body with TemptuPro
Temptu Pro’s Danielle Fonseca will demonstrate the various ways you can contour the body, cover tattoos and even add body adornments in this seminar focused on everything from the neck down. This seminar will show you how to make your clients body look its best whether for bridal, editorial or production work. Watch the various body techniques being demonstrated on a live model using Temptu Pro’s signature formulas and tattoo transfers.
Koren Zander for Crown Brush
Sanitary Practice & When to Discard
Product sanitation is very important, as it protects your kit and your client. This seminar will cover the best sanitary practices Pro Artists uses, how to clean and sanitize your brushes for quick turns, use of disposable tools, and when to discard your products.
MONDAY OCTOBER 12 — 4:00pm - 5:00pm
Alison Raffaele for Alison Rafaelle Cosmetics
Artist With a Conscience
Understanding your effect on the world around you is essential as our natural resources become less available and more endangered. Industry Pioneer Alison Raffaele reveals the truth about our industries impact on the environment and helps you understand what you can do to make a difference.
Airbrush Techniques for Hi-Defintion Video and Television
David Klasfeld for Obsessive Compulsive Cosmetics
While not the only tool for dealing with the Hi-Definition revolution, airbrush makeup has emerged as the one of the easiest. OCC Founder David Klasfeld demystifies this relatively simple application technique, taking the fear factor out of a quick, easy and effective method of creating Hi-Def ready beauty for all types of makeup work for broadcast and video.
Victoria Stiles
Keying a Project
When you are left with the responsibility to make it all happen, from hiring artists to designing a look and ensuring its execution is flawless by your entire team, the work goes beyond just being a strong makeup artist and you take on the role of manager, designer, teacher and even therapist. Victoria takes you through the process and the critical do’s and don’ts of keying any project - from film to an editorial shoot, bridal work to a fashion show.
Orlando Santiago for Alcone
Out of Kit FX
This event is designed for the makeup artist who has an interest in understanding basic makeup effects that can be achieved with the products found in every basic makeup kit such as lipsticks, blush and eye shadows. Orlando will demonstrate and lead artists through techniques for designing and applying effects including scars, cuts, burns and bruises form your basic kit and discuss when this type of application will and won’t be appropriate.
Jill Glaser
Perfecting Period Makeup
Period makeup is important to help create authenticity for film, print and theater. Inspiration for fashion and makeup draws from past decades. The importance of research regarding each time in history will be discusssed. Period looks from the 1920's through the present will be demonstrated.
MONDAY OCTOBER 12 — 5:30pm - 6:30pm
James Vincent and Guests
Working In the Makeup Industry
In this panel discussion, representatives and artists from a variety of areas in the industry talk about what you will need to do to become a successful agency, union or editorial artist. Discussion clarifies the role of the artist in all aspects and also includes facts and opinions on building your book, branding your name, assisting top artists and what you need to do to become a superstar makeup artist today.
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