SUNDAY SEMINARS
SUNDAY OCTOBER 11 — 9:00am - 10:00am
Michael DeVellis
10 Words
Join The Powder Group, The Makeup Show and On Makeup Magazine founder, Michael DeVellis, as he helps you uncover the key techniques and business skills essential in taking your business to the next level; no matter what part of the industry you work in or how long you’ve been working in the business. In this popular series, Michael will focus on ten key words that should be the center of your career path and business strategy. The industry today entails a understanding of business, interpersonal, marketing and branding skills that take you and your work in a new direction. This event is the starting point for your strongest career ever.
SUNDAY OCTOBER 11 — 11:00am - 12:00pm
Alison Raffaele
Foundation Focus
A perfect foundation is the key to any expert makeup. This workshop will help you better understand the choices available for you in product and application and how to perfect the skin for any situation including bridal, photography and Hi-Def.
Kathy Aragon
Camera Ready Makeup
In this crucial event for anyone working in any print medium including bridal, editorial, headshot or other print work, will review what’s involved in creating flawless beauty makeup for photography. You will also review the creative process including creating a story with makeup and creating makeup changes within a beauty story.
Jill Glaser Maltezos for Makeup First Academy
Makeup for Multiple Ethnicities
Working with various darker skin tones can be a stressful experience if you don’t understand the basics of skin undertone and texture, product variation and cultural and regional variation on application technique. This information seminar takes the guess work out of working on darker skin tones.
Koren Zander for Naked Cosmetics
Wonders of Pigments
Learn the advantages of carrying pure oxidized pigments in your Pro Kit. Learn how to quick mix a custom-blend foundation, concealer, lipgloss/color, mascara, liner, and nail polish in seconds, using these mineral loose powders along with a variety of mixing mediums. A quick application technique on these custom blends will also be demonstrated.
Eugenia Weston for Senna Cosmetics
Brow Focus – Eyebrows are an essential part of every makeup application
In this session brow expert, founder of Senna Cosmetics and Emmy nominated celebrity makeup artist Eugenia Weston will demonstrate the skills that will separate you from other artists as you learn the tips, techniques and tools that have made her one of today’s most celebrated stars.
Johnny Lavoy for Inglot
Using Color Everyday
Makeup master Johnny Lavoy is known for his artistry and the ease with which he incorporates color in to his applications. In this workshop Johnny will explain how to elevate your makeup beyond the browns and neutrals and lead you through an application so you become comfortable with an unlimited palette at every opportunity, and to appropriately use color in everyday beauty and event makeup applications to make your work and your client stand out.
James Vincent for Embryolisse
Skin Integrity for Creating Seamless Editorial
Preparing and caring for the skin is a part of every makeup application and choosing the right products and the right process will help make your makeup stay perfect all day. In this seminar cult favorite Emryolisse explains everything you need to know to choose the right product for your kit, your client to complete every job as if it is under the intense scrutiny of beauty editorial photos.
SUNDAY OCTOBER 11 — 12:30pm - 1:30pm
Koren Zander for Crown Brush
Building a Strong Brush Kit
Brushes are your most powerful artillery when going to that Makeup battle! This class will cover the various types of brush heads, discuss must- have brushes and their uses. Brush techniques will be demonstrated along with overview on which brush to use on creams, liquids, gels, and powdered products.
David Klasfeld for Obsessive Compulsive Cosmetics
Mastering Color Theory
Understanding and incorporating the fundamentals of color theory in to your work will halp you better understand how to color correct, choose and create you own foundations. David Klasfeld will help you understand how color theory works and how to incorporate it into every application.
Beauty and the Blog
The internet has become a place for makeup artists to build their network, their name recognition and create credibility and blogs have become the hottest way to stay connected to all that’s hot in the world of makeup and makeup artistry. In this panel discussion led by Felecia Walker Benson of This That Beauty you’ll learn how to become a part of this important network of artists, develop your own blog and become a part of the growing blogger community who shares your passion for beauty.
Business of Bridal
MIchael DeVellis
The bridal industry is one of the most important and consistent areas of makeup artistry. In this session you will learn how to develop a strong bridal business, market yourself to this important part of the industry, maintain and grow a strong returning client list and develop a sustainable and professional business in this ever–growing area of makeup artistry.
Rachel Perrin for Artists by Timothy Priano
Making Up With
Rachael Perrin is a professional makeup artist and hair designer with experience in all media. Rachael is known for her expertise in creating clean beauty for print, as well as strong looks for runway. Her work can be seen in a variety of publications, national advertising campaigns and in the press packages and websites of many local designers.Represented by Artists by Timothy Priano, Rachel is currently working in Chicago. In this Seminar Rachel will discuss her career and demonstrate the techniques that have brought her to the top.
Liz Yu for Yaby Cosmetics
Organization frenzy!
Shrinking your kit doesn’t mean you need to go without on your favorite products. Artist and Yaby Cosmetics owner Liz Yu discusses and demonstrates how to mini-size your kit without loosing out on knowing you are ready for every situation and make sure the “just in case” is in your makeup kit.
SUNDAY OCTOBER 11 — 2:30pm - 3:30pm
Danielle Fonseca for Temptu
Airbrush Artistry with Temptu
Join Temptu’s lead trainer, Danielle Fonseca, as she leads a seminar focusing on airbrush makeup techniques designed to conquer beauty, bridal, fashion, photography and hi-def television. Through a live demonstration focusing on application for the high-definition age, Danielle will center on airbrush cosmetics featuring our award winning S/B Makeup, Dura Makeup and Aqua Makeup.
Kathy Aragon for Alcone
Beauty for All Ages
As clients age, their skin and their makeup needs change with them. This critical event will help you understand how to maximize your knowledge of product and make every client feel that their most radiant at any age.
Danessa Myricks for Kiss NY
Eye Focus
This event is an intensive look at the most diverse and interesting part of makeup artistry…the eyes. In this amazing review of eye makeup in various forms Danessa will focus on creating smoky eyes, classic Hollywood eyes, using false lashes and cream liner and finding unexpected ways to use color and texture as well as Discuss key elements in creating these looks including product review and technique.
Crystal Wright
Career Focus
Like any business, yours as a makeup artist is one that requires successful planning and branding. How do you get across your brand to your existing and potential clients. How do you develop, or strengthen, your personal–brand so that it truly represents you and your business from your business cards to your website and the images of your work you choose to represent yourself.
Kevin James Bennett for Make Up For Ever
Durable Beauty
When working in Film, TV Production, Music Videos, Stage Production, etc., the vanity departments often aren’t allotted additional time to do on-set adjustments, multiple touch ups or repairs to their work. If you are interested or working in production or working with the bride that needs to look fantastic from the first picture of the day o the very last the ability to create a durable beauty makeup that stays true through a 12 hour production schedule or a long wedding gives you a distinct edge in a very competitive work environment. Listen as Kevin shares essential tips for creating a stable, long-lasting make up application.
Jackie Heikes
The Art of Correction
Cover FX regional trainer and educator Jackie Heikes will facilitate this seminar and demonstration. Jackie will share application tips and discuss how Cover FX products meet the demands of High Definition television by identifying the must-have products for your makeup kit. You will learn how to perfectly match your clients skin tone using our global colour palette as well as how to quickly correct any skin imperfections, conceal tattoos and achieve flawless looking skin.
Cover FX products are specifically made for sensitive skin and are dermatologists first choice for healthy looking skin.
Brian Esper for Frends Beauty Supply
Cult Items for Your Kit
For decades the family run Frends Beauty Supply has been the must visit boutique for Hollywoods Makeup Artists. Whether you are working in fashion or film Frends carries all the cult items and makeup artist must haves you can imagine, From latex pieces and appliances to Kevyn Aucoyn Foundations, Elnett hairspray, Art Harding Face and Neck Lift, and Floblood there is no limit to what you will find at Frends. In this 60 minute seminar owner Brian Esper gives you insight into some of these amazing products and proves why these items are a staple in every artists kit.
SUNDAY OCTOBER 11 — 4:00pm - 5:00pm
Koren Zander for Eve Pearl
Beauty HD for Every Occasion
Everyone from bridal makeup artist to those pursuing work in television or editorial, this workshop Emmy Award Winning Eve Pearl will shed light on one of the most talk about areas of makeup today and how to work these techniques into your work everyday. You will explore what this medium means to the art of makeup and how it affects application and product choices for all areas of artistry.
Orlando Santiago
Latina Beauty
In this workshop renowned artist and educator Orlando Santiago shows the skills and style that have helped him make a name for himself in the latin world which includes commercial, film, and editorial for such Publications as Essence, Esquire, Flaunt and Vibe while helping you recognize some of the techniques and trends necessary for this client base.
Romero Jennings for MAC Cosmetics
Makeup For Runway
Sit front row as MACs Senior Artist Romero Jennings shares his experiences with designing and being the key for shows as well as working on another artist’s team. Find out what makes great runway makeup, the synergy between makeup and fashion and how to get started in this area. Romero will demonstrate looks emerging form the runway s of New York, Milan and Paris. and recreate looks from the shows and discuss helpful tips for perfecting runway makeup that you can use in your everyday applications.
Jen Graybele for Makeup Mania
Easy FX for Halloween
This time of year can be a profitable time for artists working in every market. As people start to think about their costumes for Halloween festivities you can make money by mastering the basics of creature and character applications with the supplies you find in your everyday kit. Let Makeup Mania;s Jen Graybele bring you through the steps on how to find these clients, build this business and master these easy chracters from zombies to faeries.
Michael DeVellis and Crystal Wright
Portfolio and Website Focus
The two most important ways of promoting your images go hand–in–hand in the modern makeup artist business. A portfolio needs to work in conjunction with an online presence of your work and in this session you’ll learn how to choose the images that will get you hired, how to set up your book and website, what not to use and how to approach getting your work seen by the clients you want to hire you.
David Klasfeld for Obsessive Compulsive Cosmetics
Airbrush Makeup: Fact vs. Fiction
Learn the true cosmetic benefits that are unique to the art of airbrush application. Listen and learn as OCC Founder David Klasfeld dispels some of the more predominant misconceptions about airbrush makeup, and explains the most beneficial ways to integrate this tool into your makeup arsenal.
James Vincent
Kit Focus
The Powder Groups James Vincent presents his most popular workshop with this Kit Focus Seminar. Whether you are a veteran in the industry or just building your makeup kit this seminar will save you money, time, and a bad back by exploring how to make the most out of what you have while bringing the least amount of makeup to set.
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