For anyone just getting started or interested in pursuing a career in makeup, Makeup 101 is the perfect introduction to the world of professional makeup artistry. Starting from the basics, we’ll take you through the entire process of creating a flawless beauty makeup, help you understand your product and tools, create a strong comprehension of face shape and how to design and create a perfect makeup application for every job.

If you have already been doing makeup, but have never received formal training, Makeup 101 is a fantastic compliment to the skills you have begun learning and practicing as a professional makeup artist, Makeup 101 can’t be beat to fine tune your technique and gain a stronger understanding of the decision making process you will use to become the best artist you can be. Attendees will observe demonstrations, and participate in hands-on application of all makeup technique reviewed.


Industry Review - what types of work is out there now and what is the best area for your personal situation.

Industry Terminology - from tear sheets to your CV to HD, what do the key terms used on a daily basis in the business of makeup artistry mean and how do they affect you.

Getting Started - how do you go from learning about makeup artistry to actively working in the business and from assisting up to keying a project.

Marketing and Promotion - using photos, websites, business cards and more to promote your business in the most efficient and cost effective ways.

Social Networking – how to include this critical area of promotion in your marketing mix successfully. What are the dos and don’ts. How to successfully brand yourself completely using Facebook, Twitter, Tumblr and so on.

Your Makeup Kit - what goes into a strong and effective makeup kit. How do you edit your kit per job. What will you need to be sure to keep as a must-have in your makeup kit.

Brushes - review of the most important tool you will use as a makeup artist. Density, shape, fiber type and cleaning your brushes are reviewed.

Tools - what are the must-have tools every makeup artist needs to keep in their kit, how do you use them and what extras should you keep around just in case.

Hygiene - what do you need to know about keeping yourself, your tools and your products in the best shape possible and how do you maintain the cleanest, safest work environment and experience for your clients.

Working with a Client - understanding how to create the most memorable experience for your clients, understanding non-verbal communication and what questions to ask before you get started.

Color Theory - the absolute necessity for every makeup artist to understand when considering every aspect of their makeup artistry. Color correction, choosing and mixing foundation shades, deciding on color product choices - all revolve around this critical aspect of makeup artistry.

Beauty Makeup Application - this covers nearly all the work you will do on a daily basis. Getting a strong basic makeup application to look flawless is the foundation for all aspects of makeup artistry. In the demonstration and application portion of the event we will cover:

  • Preparing the Skin
  • Understanding skin type
  • Foundation matching and application
  • Color correction
  • Using texture
  • Highlight and Contour
  • Concealer and camouflage
  • Brow shape and application
  • Eye shape and size
  • Eye color application
  • Eye lining - powders, creams and liquids
  • Lashes - curling, mascara, false lashes
  • Bronzers and blush
  • Lips - pencils and lip color application
  • Shaping the lips

Editorial, Photography and HD Makeup Application - this portion of the event covers how to move your work from basic to beyond beauty.

Self Evaluation – learn how to self-critique/evaluate your work regardless of your level of expertise in the industry and your area of work and develop your eye to understand how to make your makeup flawless in person as well as see what the camera will capture.


New York City
Saturday, April 16 - Monday, April 18

TIME: 10:00am-6:00pm each day
Saturday, April 16 - MAKE UP FOR EVER Studio
8 East 12th Street, New York City, NY 10003
Sunday, April 17 and Monday, April 18 - Mattese NYC 134 9th Ave, New York, NY 10011

Day One: Industry, Tools, Color Theory
Day Two: Basic and Beauty application technique. Foundation, Highlight & Contour Focus. Color Correction.
Day Three: Makeup for Editorial. Makeup for HD, Makeup for Photography and how the skills developed for these areas relate to any and every makeup application.

Supplies: All product will be provided for use by attendees. Attendees should bring their own brushes if they have these tools. If not brushes will be provided for use by attendees during the program.


TPG Pro Member - $890 - a savings of $300! off non member price.
NON-TPG PRO - $1190

Space is limited to 14 participants. Register or Place a Deposit Now!
For more information or to register by phone please contact 212.627.7447, 1.212.627.7447 or email


Please Note: For any payment other than the amounts below, please send payment through Paypal to:
For payment by credit card over the phone please contact

DEPOSIT - $250

**Required to hold spot for Makeup 101

TPG PRO MEMBER Payment In Full - $890

NON-MEMBER - $1,190

TPG PRO MEMBER Balance Payment - $640.00