Founder and Executive Director, The Powder Group
As the founder of The Powder Group, On Makeup Magazine, and The Makeup Show, Michael DeVellis has the inside track on what it takes to make it big in the makeup artist industry. His more than 29 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider's perspective on the career of professional makeup artistry.
He has worked on the development of programs and educated for such iconic industry beauty businesses as P&G, Kerastase Paris, Shu Uemura Art of Hair and Lancome Paris. He also served ten years with MAC Cosmetics where he held multiple executive roles working directly with the pro makeup industry including the position of Executive Director, Artist Relations where he created and launched the MAC PRO line and retail concept. He recently held the position of Vice President of the Professional Division at MAKE UP FOR EVER where he and his team oversaw the brand's professional development in the Americas including the development of the Backstage Card program, Pro Road Show, Pro Social and Pro Artist event programs.
His company, The Powder Group — an education and event production company based in New York City — launched in 2003 and since has produced educational programs and events in more than 20 cities around the U.S. and Canada including The American Beauty Tour, Makeup 101, Ten Words, The Artist Summmit and Evolution- featuring over 100 of the industry's top makeup educators. Michael has also been a guest speaker at the industry's top tradeshows including International Beauty Show NYC, Color Mundo Montreal, Pro Beauty U.K, America's Beauty Show and The Makeup Show events in Berlin, Chicago, Los Angeles, NYC.
The Powder Group's print publication, On Makeup Magazine, launched in 2008 with Michael as the Editor/Creative Director and has become known as the industry's most artist-driven trade publication featuring dozens of the top makeup talent from around the world.
Michael's diverse background and unique understanding of the creative, business, interpersonal, marketing and branding skills that are essential to creating successful career as a professional makeup artist enable him to share the must-have understanding of what's required to be a success in today's ever-changing pro makeup artist community.