At The Powder Group, creating ongoing exposure and visibility for our brand partners is one of the most important aspect of our approach to brand support. We believe that to really maximize the number or pro makeup artists who we connect to your brand, we need to engage them in a variety of methods. This means a 360° approach to our brand partner programs and artist connectivity. We include all of our platforms – print, social media, digital, online and experiential in all of our brand support programs. We provide our brand partners with a long-game connection to our industry community through sponsorship of TPG programming, putting their brand and products, in front of our TPG Pro audience, as well as industry-wide. Our sponsorships provide the chance to show your support to an ongoing roster of presenters, attendees and TPG Pro community and show that the pro community is a priority for you. Our brand partners receive maximum visibility and exposure to our audience and thousands of industry pros and executives around the world each month. Our product seeding, brand-exclusive email marketing and social media posts, logo placement in all online and email marketing for sponsored programming. programming and connectivity through in-person and virtual programming. There is simply no better way for a brand to become, and stay, connected to the pro community than through partnership with The Powder Group and connection to our pros.
TPG FOR BRANDS
ON MAKEUP MAGAZINE
On Makeup Magazine is pleased to give the makeup industry a unique and artist-driven way of connecting to the pro community. Published twice a year, our print edition brings the creativity of makeup artistry together with a completely unique pro perspective incorporating all areas of makeup artistry from beauty and editorial, to film and television, special FX to body art. Our online partner website www.onmakeupmagazine.com provides an ongoing added value and digital imprint for our advertisers and our pro audience.
Business To Business
At The Powder Group we work with large and small cosmetics companies, PR agencies, artist and talent management companies and anyone looking to strengthen their connection to, and understanding of the pro makeup and hair business. From product and program ideation, creation and execution, to product feedback and focus groups, or our signature style of Pro Relations, we can connect your business to the pros you want to know and help your business better understand how to do pro right. Contact Michael@thepowdergroup.com directly for more information about working with The Powder Group and On Makeup Magazine to up your business's pro game.
Whether you are a small salon, or a large cosmetics company, or a group of artists working together to grow your careers and craft, The Powder Group can customize any of our programs to your exact needs. From a study of color theory or social media, to our trademark makeup workshops or multiple day programs, we can make our events work to fit your exact needs.
Marketing and Branding Development
We take the promotion of your work seriously at The Powder Group. One of our biggest focuses over the life of our business has been helping artists understand how to create the strongest business and brand possible. From choosing the right font for your business cards to setting up a proper marketing plan, we can get you where you need to go to make the most impact for your business.
Connectivity and Visibility
Our brand partners know that being a part of The Powder Group community means creating and maintaining a level of credibility, visibility and authenticity that professional makeup love. Through out unique 360 degree approach to brand partnership we ensure that we can connect you to our pro audience like no other business in the industry. Through print, experiential programming - both live and in-person, digital and social media, and brand-specific programming, we keep you in the spotlight with our community and ensure that your brand messaging and pro focus gets seen and heard.