THE POWDER GROUP SERVICES

The Powder Group provides makeup artists and others in the professional beauty industry the opportunity to fine-tune their craft and strengthen their careers. We offer a variety of one-on-one and group events to help make the most of your passion for makeup artistry.

Marketing and Branding Development
We take the promotion of your work seriously at The Powder Group. One of our biggest focuses over the life of our business has been helping artists understand how to create the strongest business and brand possible. From choosing the right font for your business cards to setting up a proper marketing plan, we can get you where you need to go to make the most impact for your business.

Portfolio and Website Review
Your images are the single most important part of marketing your business. You need solid images and a clear way to communicate your work through your website or portfolio in order to create the career you want. Our Portfolio and Website Review sessions will teach you how to choose the sessions that you are make the most impact and how to set them up to create the strongest experience for your potential clients.

Career Counseling
No matter how long you’ve been in the business, you should always focused on growing, evolving and finding the next steps for your artistry and your career. Our career counseling sessions help to get you moving in the direction that best suits your personal and professional needs and can be taken as one-of sessions or as multiple sessions scheduled over time

One-on-One
Whether it’s a serious talk about how to get out of an inspirational rut, an industry overview for new makeup artists, an exploration of creativity, a portfolio review or other business development chat, our One-on-One sessions provide you with exactly what you need, on your terms and with 100% focus on you.

Artist Ads 
In On Makeup Magazine, and soon-to-launch online, our Artist Ads afford professionals around the world the opportunity to showcase their work and create the brand focus on you that is required to strengthen your connection to the global makeup community.

Kit Focus
Making the most of the product you carry with you and understanding how to maximize your gear to carry less and get more out of the products you use is essential for streamlining your workload and coming across as the pro that you are. In our Kit Focus session we help you clear away the clutter and rethink your kit to become the most efficient artist you can be.

Regional Talent Listing
Wherever you are or wherever you are looking for makeup talent, this easy to use listing will help you locate prospective artists where you need them. This service is a paid for listing and The Powder Group does not act as an agent for the participating talent. The listing is intended to create exposure for and to makeup artists in various markets.

Kelly Gleason Scholarship for the Makeup Arts
We understand that sometimes the investment in starting your career can be an overwhelming or unattainable one. We’ve introduced this special scholarship program in honor of our good friend Kelly Gleason, who passed away in late 2007, to honor her work and allow one makeup artist each year to follow in her passion of makeup artistry.

For information about any of The Powder Group services please email info@thepowdergroup.com